HORIZON ARCHITECTURAL FIRM | Conceptual Brand Identity and Collateral Design
This project was an exercise to rebrand a fifty year old architecture firm from the Midwest. The goals of the brief were to develop a new look that is clean, high-end, creative, intelligent, and urban. Horizon, a journey and a point of reflection and measure, is the response to the brief. The graphics of this piece are inspired by architectural drafts, grids, and measures such as the golden mean. The identity of the brand is represented in these graphic pieces as they tie back to drafting papers and pencils, compasses and rulers spread across papers over a desk. While the brand was rooted in this part of the past, pre-computers and programs, they are stepping into the future with the same conviction and experience.
